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    • Google searches are from a mobile
    or a tablet device

    IS YOUR WEBSITE MULTI - SCREEN READY?
    Customers switch between multiple devices and expect a great browsing
    experience on all of them.

    Tablet/Smart Phone Adoption in the U.S.

    76.6%

    of U.S. wireless subscribers own smartphones (Feb-2015)

    42%

    of U.S. consumers over 18 own tablets (Jan-2014)

    32%

    of U.S. consumers over 18 own eReaders (Jan-2014)

    Source: comScore

    1 in 2 Google Searches are from Mobile

    Mobile share of organic search engine traffic

    43% Yahoo

    47% Google

    31% Bing

    Source: Marketing Charts (2014)

    4 in 5 Mobile Searches Result in a Purchase

    61%

    Purchased from PCs/Laptops

    64%

    Purchased from Tablets

    78%

    Purchased from Smartphones

    Source: Search Engine Land, Search Engine Watch and Kissmetrics (2014)

    6 in 10 Mobile Searches Lead to Website Visits Within One Hour

    Mobile share of organic search engine traffic

    % share of respondents, how soon after the search on their mobile device they started the activity

    • Continue Research
    • Share Information
    • Make a Purchase
    • Visit a Retailer Website
    • Call a Business
    • Visit a Store

    Less than 1 hour 1-5 hours 5+ hours

    Source: Google, Nielson, via Marketing Charts (March 2013)

    Websites Should Be Multi - Screen Friendly Or Businesses Will Miss Out On Potential Customers Looking For Them On Various Devices.

    201-355-4000